Generic Strategies

bismillah..

There are FIVE GENERIC COMPETITIVE STRATEGIES :


A low-cost provider strategy
A broad differentiation strategy
A focused low-cost strategy
A focused differentiation strategy
A best-cost provider strategy

I would like to focus for four categories of generic business strategies which are broad cost-leadership,focused cost-leadership,broad differentiation and focus differentiation.

1) BROAD COST LEADERSHIP


For your information, Giant is the hypermarket that offers you the lowest price. Actually this hypermarket which are available at almost in every country. This hypermarket had being rivals into the big and multinational comapany like Jusco and Tesco. Giant most likely to be the lowest price that Malaysian can buy because of the tagline of "Everyday at lowest price !"

2) FOCUSED COST LEADERSHIP

A focused strategy based on low cost aims at securing a competitive advantage by serving buyers in the target market niche at a lower cost and lower price than those of rival competitors. For example Maxis. As we know maxis had been in the market for years and had improve a lot in their services. Their leading in the communication field had facing the rivalry like Digi.

3) BROAD DIFFERENTIATION

Differentiating the firm's product offering from rival's with attributes that appeal to a broad spectrum of buyers. The customer or the consumer may find it very unique. For example Porsche.

4) FOCUSSED DIFFERENTIATION

Concentrating on a narrow buyer segment by meeting specific tastes and requirements of niche members. For example, Proton. Because Malaysian have their wn taste and opinion on the safety and the characteristics of the car so they can meet the needs for the buyers.